Google is likely to rewrite the ads added by ad words. Google will rewrite your pay per click advertisements’. Google is making the change to text ads since ad words launched 15 years ago. Almost every search today is done by mobile phones, you can say just for illustration, trillion of searches. New expanded text ads are bigger from today’s ad words text ads. Advertisers can also enhance the display of URL. Google has claimed that this performance is between 5 to 15 percent. And most probably it has been started from 12th January.
Advertisers already began to receive the notification about the program. All these ads are created by based on information that you have provided in your existing ads, such as your descriptions, keywords, headlines, main contents, ad extensions or any sort of information found on landing page. New ads will be added to each ad group.
Now there are many other modifications too! Like any ads which are added by ad words have green color label are clearly mention as “ads added by ad words”. And one more thing which you really need to keep in mind is that they can pause or remove the ads which are added by ad words whenever they want or wish to.
Here Google makes the change live. But the advertisers have control that whether they want to keep the ad or not. Advertisers can also opt out from this program. They just need to fill the form and then they can easily opt to be out from the program. You can fill the form and go for it. There are many other benefits too! This is what the future holds for pay per click (ppc) ads. And it could be helpful for small advertisers who have less stringent ad copy requirements. This is actually the future of pay per click ads.