Google is likely to rewrite the ads added by ad words. Google will rewrite your pay per click advertisements’. Google is making the change to text ads since ad words launched 15 years ago. Almost every search today is done by mobile phones, you can say just for illustration, trillion of searches. New expanded text ads are bigger from today’s ad words text ads. Advertisers can also enhance the display of URL. Google has claimed that this performance is between 5 to 15 percent. And most probably it has been started from 12th January.

Advertisers already began to receive the notification about the program. All these ads are created by based on information that you have provided in your existing ads, such as your descriptions, keywords, headlines, main contents, ad extensions or any sort of information found on landing page. New ads will be added to each ad group.

Now there are many other modifications too! Like any ads which are added by ad words have green color label are clearly mention as “ads added by ad words”. And one more thing which you really need to keep in mind is that they can pause or remove the ads which are added by ad words whenever they want or wish to.

Here Google makes the change live. But the advertisers have control that whether they want to keep the ad or not. Advertisers can also opt out from this program. They just need to fill the form and then they can easily opt to be out from the program. You can fill the form and go for it. There are many other benefits too! This is what the future holds for pay per click (ppc) ads. And it could be helpful for small advertisers who have less stringent ad copy requirements. This is actually the future of pay per click ads.


PPC’s full form is pay per click. Pay per click is associated with search engines like ad words, Google and Microsoft. These days pay per click is very common. Social networks such as face book and twitter have also adopted pay per click as one of their advertising models. Pay per click has an advantage over cost per impression in that it tells us something about how effective advertising was. Pay per click is used to assess the cost effectiveness and profitability of internet marketing. Clicks are the way to measure attention and interest.

These days whatever things or campaigns’ you organize it should be well managed and well organized. Because people these days are more aware of everything. Here, I will mention some of the rules or you can say essential things to manage your PPC campaigns. They are:-

1- Setup your ad words account with proper thought and planning. You should use descriptive names for your campaigns and ad groups. Make sure that only one product is in target. And an ad group doesn’t contain more than 4 ads.

2- Always notice that if your product is selling like hot cakes then go ahead and sell more and more. Because as a marketer your top and first priority is to generate maximum possible revenue for your client.

3- Optimize your campaign settings. Always make sure that your campaign is targeting only locations, languages, network and devices that are relevant for your target market. Make sure that campaign is using right bidding options, budget and ad scheduling.

4- Continuously optimize ad copies and landing pages. Optimization is not a onetime activity.  It can always be improved and that time to time. So always try to improve your optimization as it would result in more conversion rate.

5- You should spend a lot more time in managing a comprehensive list of negative keywords than managing a list of relevant words. Trust me! This will help you a lot in controlling and spend especially if you have a low budget.

6- Never run pay per click campaigns without a great understanding of your clients business and goals. You have to target because if you target wrong key words, you will target wrong key words which will lead in creating ad copies which won’t even sell. So make sure that you use proper strategies. Go ahead.


Pay per view/ cost per view. They both describe the same type of traffic. This traffic is very interruptive, comes from pop ups, visitors does not have to click on anything to see the landing page.

1- Pay per click view is more common when you’re buying traffic.

2- Cost per view is more common when you’re selling traffic.

3- All these are various type of means which are used of advertising or online marketing.

4- They are used to drive traffic websites, landing pages or any online platform that could be used for business purpose.

5- Both are actually the same thing. It all depends on the number of views and number of clicks made.

6- Normally it is charged according to groups in views. For example- 1000 clicks or views per 1$.

7- I have already mentioned that both actually mean the same thing. The amount charged paid for every action is intended successfully Now I will tell you some of the PPV/CPV networks:

1- Traffic Vance- it is very useful in contextual text link and display advertisement. This network delivers high quality traffic with high purchase intent.

2- Media Vance- it is mostly used by many affiliates due to its certain advantages like clear visibility, superior return on investment and can reaches million of audience.

3- Lead impact- it is one of the cost effective CPV network for affiliates. It is literally the best thing for those who don’t not want to spend and get huge number of affiliates.

4- Add-on network- through these affiliates can advertise their products or services. You can easily get traffic by paying less. You don’t need to spend huge amount.

5- Direct CPV- it is very important as it offers the best value of your every money or dollar spent on advertisement. You do not have to create your own landing page in this.

6- Mega clicks- it’s actually not highly recommended. I can say that it is worth a small test.

7- Albright (full page ads) – mostly people use to say that just stay away from adbrite but I would suggest than at least try once. Because your results may vary based on the offers you promote.

8- Clicks or- this is one of the most popular online advertisements platforms which support all kinds of ads. The publisher gets the eight five percent of the ads income.